UX & UI Design & Consultancy

From concept to launch, I create beautiful websites, software and apps that work for everyone

Design Services

I provide solutions at all stages of the end-to-end product design process.


All design decisions can and should be made objectively. I employ a holistic, user-centred approach that starts with research, personas and a value proposition canvas, before defining scenarios, user journeys, behaviour and content. Data-driven decisions are the foundation of a successful product.


From low-fidelity rapid sketching to high-fidelity digital mockups. Group-focussed usability workshops ensure buy-in from everyone involved and help determine development requirements. A lean approach to initial designs ensure you measure twice and cut once.


Validating assumptions early is key. Rapid, sketch-based prototypes through to full, dynamic and conditional prototypes. Experience prototyping in InVision, Keynote, Axure and Framer ensures the right tool is used for the right job, whatever the size or complexity.

Visual Design

I create intuitive and beautiful interfaces, design systems and branding, from complex data-heavy UIs to micro interactions. Keeping up with trends but avoiding bleeding-edge styles, I strive to create designs that stand the test of time. Clean, responsive layouts showcase the content and engage the user.

User Testing

One-on-one, A/B and online testing. Feedback gathering and analysis to prove ROI and guarantee buy-in from stakeholders. Asking the right questions to ensure you get the right answers and using the results efficiently to maximise conversion. You are not your user!


Image optimisation, browser caching, HTML, CSS and Javascript minification, content quality recommendations and many more optimisations ensure a site that loads fast and ranks well. I typically achieve A grade page speed and SEO scores of over 90%. Continued learning ensures I meet today's standards.


English for Everyone

English for Everyone

Multi-language eCommerce website and app design

Rough Guides

Rough Guides

Responsive website UI overhaul and rebrand

Eyewitness Travel

Eyewitness Travel

UX & UI consultancy and direction

DK Hub

DK Hub

UX and UI for product purchase journey

Idiot’s Guides

Idiot’s Guides

UX & UI re-work and modernisation

Protected: Smart Parking

Protected: Smart Parking

App design and smart parking UX

Protected: Wes Wills Fitness

Protected: Wes Wills Fitness

Small business branding, website and booking

Protected: Analytics Portal

Protected: Analytics Portal

Data analytics design and user testing

Protected: GIS Map

Protected: GIS Map

User research, UX & UI design and testing

UX & UI design & consultancy. From small start-ups to large corporations.

With over 10 years experience covering a wide range of projects, I design beautiful products that are a joy to use. Industries covered to date include Travel, Mapping, Publishing, Language, Children’s, Big Data, Analytics, SaaS, Fitness, Gaming, Beauty, Cybersecurity and many more. I pride myself on building strong working relationships, please get in touch if you would like to work with me.

Design tools
  • Sketch
  • Zeplin
  • Abstract
  • Illustrator
  • Photoshop
Prototyping tools
  • InVision
  • Principle
  • Framer
  • Axure
  • Keynote
User Testing & Analytics
  • What Users Do
  • Usability Hub
  • Mix Panel
  • Hot Jar
  • UX Cam
Training Courses
  • Information Architecture
  • Interaction Design & Prototyping
  • Advanced Axure Training
Debbie AbbottDigital Marketing Manager

If you work with Stu, you are guaranteed the full package. He recently designed one of our products, designed and built the supporting website, as well as designing a new logo, and the end result is both modern and fresh. He truly understands how to provide the best customer journey and how to market a product/service, which is reflected in his work. He takes time to understand what you do, so that his ideas and suggestions are completely relevant. I would definitely recommend working with him. Five stars!

Diane FortenberrySenior Editor, Phaidon Press

I contracted Stuart James to do freelance work for a product produced by Phaidon Press. His expertise, his creativity as a designer, and his overall professionalism made him a pleasure to work with. He came up with solutions for intractable graphic and budgetary problems, worked weekends and Christmas to meet our deadline, then stayed calm when it was extended by several months. I recommend him highly.

Latn BlackLead Developer

I love working with Stu. He really listens and tries to understand what it is you need from him, then does his absolute best to deliver. He understands the importance of providing an excellent user experience and always offers — and is open to — ideas on how to create it. He is diligent and makes design choices not based only on personal preference, but research and thorough iteration. I wouldn't hesitate to recommend him.

Benjamin RyallsMD, Linx / Linx Agency

Working with Stu is brilliant. He designed the best logo for my business I could have imagined, and then helped me build my website too. He's always very reactive, understands exactly what I am trying to visualise and his attention to detail is second-to-none. Highly recommended.

Chris HendySmall Business Owner

Thoroughly delighted with the service and support I received. My website has been modernised and improved beyond all recognition and traffic has been greatly improved. The new logo looks more professional and has enabled my company to be more easily recognised. I would highly recommend Stu for any design needs.

Wesley WilliamsPersonal Trainer

We can highly recommend Stu if you're looking for a creative designer that can bring your thoughts to life in an efficient, professional manner. We've worked with Stu for many years now and he's been a real life line helping us keep our website up to date, fresh and user friendly.

Want to work with me?

Get in touch